A business practice of sufficiency economy philosophy: a contribution to performance of new product
by Thammawich Siriphanupong; Tippakorn Rungkasiri
International Journal of Productivity and Quality Management (IJPQM), Vol. 20, No. 2, 2017

Abstract: This study aims to evaluate the success of new product using a business theory of sufficiency economy in term of financial and non-financial. This study was conducted mixed methods (qualitative research and quantitative research), by in-depth interview and questionnaire, for collecting data from persons who directly involved in new product development and adopted the sufficiency economy philosophy to conduct the business. The business operation by adopting the concept of sufficiency economy philosophy was similar to sustainable development, in order to support balance among economy, society and environment and enable the organisations to build a strong foundation for sustainable business. The results shown that there were reflected positive impact on the performance of new product using a business practice of sufficiency economy philosophy.

Online publication date: Tue, 10-Jan-2017

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Productivity and Quality Management (IJPQM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com