Website voice application: the moderating effects of gender on credible but disliked voice
by Liz C. Wang
International Journal of Internet Marketing and Advertising (IJIMA), Vol. 2, No. 4, 2005

Abstract: The present study focuses on the effects of a credible but unfavourable website voice application on online consumers. Specifically, it examines the effects of a credible but disliked online voice on consumer evaluations of online store image, mood, and experiential value, taking into account the moderating effects of gender. Results show that even though an online voice sounded credible, a disliked online voice influenced all subjects' online store image evaluations. Gender moderated the relationship between disliked voice and online store image, mood and experiential value. Mood and experiential value were found to affect website patronage intentions.

Online publication date: Wed, 16-Nov-2005

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Internet Marketing and Advertising (IJIMA):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com