Consumption of organic food products: an emerging market perspective Online publication date: Thu, 01-Dec-2016
by Neena Sondhi
International Journal of Management Practice (IJMP), Vol. 10, No. 1, 2017
Abstract: The study was conducted by using a well-structured survey instrument designed to measure attitude, lifestyle and buying patterns of lead organic consumers. Non-probability convenience sampling approach was used to arrive at a total sample of 358 organic consumers. Exploratory factor analysis of the attitudinal and lifestyle related variables under study revealed the existence of five distinct factors. The Cronbach's alpha coefficient for the factors ranged from 0.63 to 0.857. Based on the grouped variables, the five factors were named as: health consciousness: cognitive component; health consciousness: behavioural component; environmental concerns; health over price and normative influence. The saved factors were then used to arrive at a three-cluster solution, namely, socially concerned; health conscious and environmental concerned consumer segments. Further the cluster analysis was validated through a discriminant analysis with 99.4% accuracy. Occupation, marital status and education had a significant association with the segment composition.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Management Practice (IJMP):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook