Typical modes and characteristics of reverse innovation: a multiple cases study on five enterprises operated in China Online publication date: Tue, 29-Nov-2016
by Zongxi Zheng; Jin Chen; Gang Zheng
International Journal of Technology Management (IJTM), Vol. 72, No. 1/2/3, 2016
Abstract: Along with the internationalisation, the products designed for emerging market start to enter the market of developed country. Reverse innovations become more common. Study on reverse innovation worth of great theoretical and practical meaning. This article summarised three typical modes and concluded four characteristics of reverse innovation through multiple cases study of H3C, King-Mazon, Cisco, HP and GE. The three modes of reverse innovation are product-driven reverse innovation, capital-driven reverse innovation and cooperation-driven reverse innovation. The four characteristics are: 1) reverse innovation is usually an incremental innovation of low-end product; 2) most of reverse innovation products have high cost performance; 3) the advantage of reverse innovation mainly come from the R&D and manufacture process; 4) align with external organisations can accelerate reverse innovation process.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Technology Management (IJTM):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com