Changes in the attitudes and behaviours of champions and antagonists in new business development
by Yoshihiro Ito
Asian J. of Management Science and Applications (AJMSA), Vol. 2, No. 3, 2016

Abstract: This paper compares the behaviours of champions and antagonists. Champions and antagonists have big impacts on continuation and success or suspension and failure in the development of new businesses. Hypotheses are created through analysing three cases. By focusing on new business development, this paper discusses four people who act as champions and/or antagonists. A founding is that a person may change his/her stance (i.e., from a champion to an antagonist, and vice versa). The reasons for these stance changes are as follows: 1) changes in the environment surrounding the project; 2) changes in project activities; 3) persuasion and promotion of awareness among champions and antagonists by other champions and antagonists. Due to these reasons, real or potential changes in the benefits or disadvantages for champions or antagonists result in big changes in the attitudes and behaviours of champions and antagonists, to the extent that champions become antagonists and antagonists become champions. In addition, the impact of these changes in stance is extremely strong to the point that they could have suspended the new businesses. In these circumstances, it took the work of another champion to avoid the danger of suspension. This paper also presents a logical model and four insights.

Online publication date: Fri, 25-Nov-2016

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the Asian J. of Management Science and Applications (AJMSA):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?


Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com