Retail bank selection criteria among the engineering students: an empirical analysis
by V. Krishnamoorthy; P. Karthikeyan
International Journal of Business Forecasting and Marketing Intelligence (IJBFMI), Vol. 2, No. 4, 2016

Abstract: This research aims to examine the retail bank selection criteria adopted by engineering students in Karur district. The researchers administered questionnaire method for collecting data from the students. This study identified six important dimensions of retail bank selection criteria among the engineering students. These are: image, location, electronic services, trust, core service and competency of staff. Among these dimensions core services of bank had an influence on student's satisfaction. The study also found that location dimensions were highly viewed dimensions among the students. These findings may help the bank officials to frame appropriate policies regarding the creation of awareness among the banking services among the students.

Online publication date: Thu, 03-Nov-2016

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Forecasting and Marketing Intelligence (IJBFMI):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com