The process of user-innovation: a case study in a consumer goods setting
by Robert Tietz, Pamela D. Morrison, Christian Luthje, Cornelius Herstatt
International Journal of Product Development (IJPD), Vol. 2, No. 4, 2005

Abstract: Manufacturers benefit by dividing their innovation processes into distinct phases in order to ensure that development activities are performed efficiently. Users are expected to follow a more intuition-driven approach. In this paper, we analyse the way users improve or develop novel products. The field of our research is a new and rapidly evolving consumer market, the sport of kite surfing. We identified a sequence that underlies the approaches of user inventors. This sequence consists of two major stages, (1) idea generation and (2) idea realisation, each stage is further subdivided. We propose that a manufacturer can significantly profit from more closely observing such user activities.

Online publication date: Tue, 25-Oct-2005

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