Business model research using an evolutionary theory perspective
by David L. Brannon; Verona P. Edmond
International Journal of Management and Enterprise Development (IJMED), Vol. 15, No. 4, 2016

Abstract: The authors propose evolutionary theory as an overarching tool to better understand the business model concept. Academics have approached the business model concept as a means to explain value creation. However, progress on the concept has been slow due to disparate views and definitions. The authors explain how evolutionary theory provides a comprehensive theoretical basis to examine business models, especially for innovation. This includes theoretically guided origins of innovation. Configuration analysis is suggested for empirical examination of this complex concept. Evolutionary theory has the potential to bridge the different views of the business model.

Online publication date: Tue, 18-Oct-2016

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