Book Review: Customer relationship management
by Greg Gibbon
Global Business and Economics Review (GBER), Vol. 5, No. 2, 2003

Abstract: Customer Relationship Management, by Simon Knox, Stan Maklan, Adrian Payne, Joe Peppard and Lynette Ryals. Publisher: Butterworth Heinemann, 2002.

Online publication date: Fri, 07-Oct-2005

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