The role of entrepreneurial orientation and modularity for business model innovation in service companies
by Ricarda B. Bouncken; Christian Lehmann; Katharina Fellnhofer
International Journal of Entrepreneurial Venturing (IJEV), Vol. 8, No. 3, 2016

Abstract: The phenomenon of business model innovation (BMI) is taking up speed in researchers' attention. Specifically service firms find it difficult to protect their intellectual property and need dynamic capabilities to invent and launch their new business models. This study on service firms' BMI applies the dynamic capability view (DCV) to understand how two capabilities, entrepreneurial orientation (EO) and modularity produce BMI. These two capabilities consider two sides of BMI. BMI relates to opportunity-seeking behaviour, creating new values and opportunity exploitation that then allows monetising and capturing value. In this respect, BMI takes advantage of the two dynamic capabilities: EO and modularity. The results of our study of 299 international service firms show that EO and modularity trigger BMI, and that EO is especially favourable for BMI in the context of high environmental uncertainty.

Online publication date: Thu, 08-Sep-2016

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Entrepreneurial Venturing (IJEV):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?


Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com