Developing customer-oriented service bundles: the case of Finnish public healthcare
by Henna Järvi; Mika Immonen; Mikko Pynnönen
International Journal of Business Innovation and Research (IJBIR), Vol. 11, No. 3, 2016

Abstract: Governments worldwide are addressing the challenge of ageing. The elderly will have a more worthwhile and independent life when they can live at home for as long as possible; a situation which would also decrease the costs of public healthcare. Therefore, service offerings should be modified on the basis of changing needs, and governments should offer genuine solutions that make it possible for the elderly to live at home. What must be understood is that the elderly require a variety of different services, which go beyond healthcare. In this quantitative and explanatory study, we formulated customer-oriented service bundles that would satisfy the needs of public healthcare customers, and therefore provide them with value.

Online publication date: Sun, 04-Sep-2016

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Innovation and Research (IJBIR):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com