Revenue sharing contract versus wholesale price contract in a tourism supply chain Online publication date: Sun, 07-Aug-2016
by Xun Xu
International Journal of Supply Chain and Operations Resilience (IJSCOR), Vol. 2, No. 2, 2016
Abstract: Tourism supply chain management is a burgeoning field drawing more attention from researchers and practitioners recently. This study analyses a tourism supply chain containing a theme park, multiple hotels, and multiple travel agents. This study explores the mechanisms of revenue sharing versus wholesale price contract offered by the theme park. Using a game theoretic approach, this study finds a unique equilibrium of each party's pricing strategy under the two contracts in all the three channel power structures. Only when travel agents dominate the tourism supply chain, travel agents accept the revenue sharing contract and use different pricing strategies to obtain higher profits. This study contributes to the existing modelling studies by extending the number of stakeholders and adding more levels of supply chain. The findings provide intelligent insights for each party of stakeholders in a travel agents dominated-tourism supply chain to increase their profits by implementing revenue sharing contract.
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