Entering non-traditional and emerging markets: a matter of opportunity orientation and willingness to take risks?
by Christian Hauser; Jens Hogenacker; Ralph Lehmann
International Journal of Entrepreneurship and Small Business (IJESB), Vol. 29, No. 1, 2016

Abstract: Internationalisation has much in common with entrepreneurship. Entry into and development of new foreign markets is characterised by high levels of uncertainty and typically occurs under imperfect information. Based on a sample of 369 internationally active Swiss firms, we investigate the link between a firm's opportunity orientation and willingness to take risks, on one hand, and its international activities in non-traditional and emerging markets, on the other. We find suggestive evidence that the opportunity orientation - and not the risk-taking disposition - of exporting firms is an important driver of foreign market expansion into non-traditional and emerging markets.

Online publication date: Sun, 31-Jul-2016

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