Exploring the dimensions of image management using interpretive structural modelling and MICMAC analysis
by Kuiljeit Uppaal; Manju Singh
International Journal of Business Innovation and Research (IJBIR), Vol. 11, No. 2, 2016

Abstract: The buzz word today is image management. It has had people intrigued and curious, and yet unaware of its concept as well as what it envelopes. In the academic world, it is a relatively untouched area as a complete concept, which thereby urges the need for study and makes it highly pertinent for research. The concept of image management which spans an entirety of elements that comprise it also offers a way out for growth and enhancement for us human beings, our need for acceptance, growth and recognition, as well as aspirations in the dynamism of the contemporary world at a personal as well as professional level. The research paper throws light on the brief history and evolution of image management and an understanding of the concept of image management. It also highlights the core elements of image management which have been arrived at based on systematic literature review as well as interpretive structural modelling (ISM) approach and MICMAC analysis; coupled with the interrelationship between the varied elements of the concept of image management.

Online publication date: Sun, 31-Jul-2016

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Innovation and Research (IJBIR):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com