Strategic management of the new product development process
by Fabio De Felice; Antonella Petrillo
International Journal of Service and Computing Oriented Manufacturing (IJSCOM), Vol. 2, No. 2, 2016

Abstract: A successful organisation recognises that when an effective strategy is properly implemented, it will result in a sustainable competitive advantage. But when you examine the formulation of an organisational strategy, you quickly realise that strategy is really about choice. In this context project risk management based on analytical hierarchy process (AHP) approach is a systematic process of identifying, analysing and responding to risks manage. This paper presents the AHP as a potential decision making method in the project risk management field. The final aim of our work is to define a model for evaluating the performance of product development in order to measure their achievement and activate pathways for improvement.

Online publication date: Fri, 06-May-2016

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Service and Computing Oriented Manufacturing (IJSCOM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com