Book Review: Ethnic marketing: accepting the challenge of cultural diversity Online publication date: Sun, 28-Aug-2005
by Egidio A. Diodati
Global Business and Economics Review (GBER), Vol. 7, No. 2/3, 2005
Abstract: Ethnic marketing: accepting the challenge of cultural diversity, by Guilherme D. Pires and P. John Stanton. Publisher: Thomson, London 2005. 274 pages
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