mBusiness, mMarkets and mServices: exploration of opportunities
by Iryna Ivanochko; Michal Gregus; Oksana Urikova; Viktoria Masiuk
International Journal of Services, Economics and Management (IJSEM), Vol. 7, No. 1, 2015

Abstract: Mobile business refers to all kinds of business activities, which are performed with the help of mobile devices on networks and the internet. The term 'mobile' implies an anytime access to business processes from mobile appliance. Mobile business is characterised by a large number of uncertainties especially in the sectors of technology, strategy and demand. Therefore, new business models are constantly developed and can become a large part in the eBusiness game. Also, mBusiness is highly fragmented and has large number of market players. Besides, mBusiness is relatively immature research field, and therefore information regarding this phenomenon and its certain features and functions is not always available or up-to-date. It is a constant ongoing process, which develops new business segments and growing opportunities for companies and users. To discover opportunities and provide a sketch, this paper begins with exploring the most important terms, as well as terms environing the mobile Business field. Then, it continues with mobile business features, performers, business models, development drivers, and the technologies in mBusiness as well as mobile devices. Next, the competition in mobile markets is analysed. And the paper ends with two case study examples.

Online publication date: Tue, 03-May-2016

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