The dawning of mobile tourism: what contributes to its system success?
by Jun-Jie Hew; Voon-Hsien Lee; Lai-Ying Leong; Teck-Soon Hew; Keng-Boon Ooi
International Journal of Mobile Communications (IJMC), Vol. 14, No. 2, 2016

Abstract: Mobile tourism, an emerging mobile commerce application in tourism industry is currently underexplored, especially from the mobile tourism users' perspectives. In relation to that, this study filled up the gaps by adapting DeLone and McLean model of information systems success and integrated attitude as the moderator. The results from partial least square structural equation modelling revealed that all system success qualities are significantly influencing customer satisfaction, which in turn affects attitude and intention to use m-tourism. Service quality affects intention as well, but not attitude. Lastly, this study aids practitioners in designing a better mobile tourism website system.

Online publication date: Mon, 29-Feb-2016

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