Perceived quality of web-based financial advice and its impacts
by Adriano Pistoia; Bernd W. Wirtz; Marc Elsäßer
International Journal of Electronic Business (IJEB), Vol. 12, No. 4, 2015

Abstract: The advent of the internet has brought a significant change in customer behaviour in the last decade. This is also reflected in the financial service sector and many customers increasingly fall back on web-based financial advice. While traditional physical financial advice has frequently been analysed in science, web-based financial advice has been discussed rather infrequently. Little is known, in particular, about the quality of web-based financial advice or its dimensionality and its impact. This study starts at that point and conceptualises the quality of web-based financial advice and investigates its impact on customer behaviour. A causal model is developed, which is theoretically (technology acceptance model (TAM), electronic service quality) as well as inductively derived from reality. The model expands the conceptual understanding of the quality of web-based financial advice and its impact on customer behaviour.

Online publication date: Mon, 08-Feb-2016

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