Creative industry internationalisation: the impact of regulative, normative and cognitive institutions in developed and developing economies
by Caio Giusti Bianchi; Felipe Mendes Borini; Mario Henrique Ogasavara
J. for Global Business Advancement (JGBA), Vol. 8, No. 4, 2015

Abstract: This study aims at understanding the institutional factors that influence creative services exports in developed and developing economies. By understanding this impact, we intend to contribute to the literature as it has shown a lack of studies of creative industries' internationalisation based on institution approach. A multiple linear regression with 55 countries was made focusing on the extent to which regulatory, normative and cognitive institutions affect creative services exports. The findings show that normative and cognitive institutions are relevant and foster creative industry internationalisation and that each type of institution affects differently developed and developing economies.

Online publication date: Sun, 03-Jan-2016

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