Fuzzy front-end activities in new product development process: a comparative study of Japanese and Korean projects
by Ruslan Mammetseyidov; Akio Nagahira
International Journal of Product Development (IJPD), Vol. 20, No. 6, 2015

Abstract: The aim of this study was to reveal both direct and indirect impacts of fuzzy front-end activities in Japanese and Korean manufacturing firms during corresponding successful periods of each country. The analysis of 540 Japanese and 293 Korean new product development projects was carried out using structural equation modelling. The results suggest that Korean firms tended to keep more close attention on reduction of market uncertainty activities compared to Japanese firms. In addition, initial planning activities are strongly significant in minimising changes that could lead to revision of a whole project, but not on minimising changes that are necessary to adapt to requirements determined by dynamic business environmental changes.

Online publication date: Fri, 11-Dec-2015

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Product Development (IJPD):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com