A multi-level text classifier for feedback analysis using tweets to enhance product performance
by Balamurugan Balusamy; Thusitha Murali; Aishwarya Thangavelu; P. Venkata Krishna
International Journal of Electronic Marketing and Retailing (IJEMR), Vol. 6, No. 4, 2015

Abstract: Big Data refers to the collection and storage of the enormous amount of data which is heterogeneous in nature. Data analysis is quite complex due to its enormous volume and its high generation speed. Big Data has many business applications such as in promotion, marketing either financially or by supporting in decision making. One such application is the sentiment analysis that paves the way for the business analysts to know the positive or negative impact over the product based on the tweets by the people. We propose a three-level text classifier with the first level as principal components analysis (PCA) followed by the support vector machine (SVM) and the conditional random fields (CRF) as the second and third level using the tweets collected. This feedback analyser would promote the sales of the product due to its high accuracy in feedback classification.

Online publication date: Wed, 09-Dec-2015

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Electronic Marketing and Retailing (IJEMR):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?


Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com