Excellence in human and business communication: reflections from the Srimad Bhagavad Gita
by Nikhil K. Mehta
International Journal of Business Excellence (IJBEX), Vol. 9, No. 1, 2016

Abstract: Srimad Bhagavad Gita is one of the highly cited ancient wisdoms of India. It is germane to human life. Communication is inevitable in human life as well as in all its endeavours, including business. In this study, I have made an attempt to explore certain wisdoms of the Srimad Bhagavad Gita Hermeneutically and have related them to human endeavours in business. In such an endeavour, Lindeborg's perspective of excellence in communication was related to identified wisdoms of the Srimad Bhagavad Gita.

Online publication date: Tue, 01-Dec-2015

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