Systems thinking in online travel agency of supplier relationship management
by Pakinee Ariya; Nopasit Chakpitak
International Journal of Innovation and Learning (IJIL), Vol. 19, No. 1, 2016

Abstract: Tourism industry nowadays has involved information technology as a useful part in trading. Many tourism services have developed a new kind of business called 'online travel agencies (OTAs)'. This kind of business greatly affects tourism industry and has become a mediator between customers and tourism suppliers. One of the essential knowledge in preceding the businesses of OTAs is supplier relationship management (SRM) method. The said knowledge is dynamical and is changing over time because tourism industry has many complicated relationships. Therefore, knowledge management of SRM process needs systems thinking: a learning organisation implementation tool for creating innovation, to explain relations between factors in two major system archetypes in the process which are: 1) systematised selection, which is a supplier selection process; 2) supplier relationship management, which is a knowledge sharing process. Both archetypes were used to create strategy plans to manage business relations between OTAs and suppliers in Chiang Mai.

Online publication date: Mon, 30-Nov-2015

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Innovation and Learning (IJIL):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?


Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com