A comparative analysis of best practices in electronic commerce strategies
by Nathan A.C. Swanson, David C. Yen, Douglas Havelka
International Journal of Electronic Business (IJEB), Vol. 3, No. 3/4, 2005

Abstract: During the late 1990s, the tech bubble of the Silicon Valley grew to levels far beyond analysts' expectations. It was believed that electronic commerce (EC) would be the panacea of the marketplace and that industries that implemented EC would reap exponential financial rewards. However, this chimerical belief was short lived and the early 2000s have led to mass re-evaluation of EC strategies and how they are measured. Interpretations of various factors such as brand management, channel conflict and competitive strategies are discussed at length to serve as a best practices guide for EC success.

Online publication date: Thu, 30-Jun-2005

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