Cultural characteristics of small business entrepreneurs in India: examining the adequacy of Hofstede's framework
by P. Prasannavadanan Thampi; Amalendu Jyotishi; Ram Bishu
International Journal of Business and Globalisation (IJBG), Vol. 15, No. 4, 2015

Abstract: The functioning of small business or the micro, small and medium enterprises (MSMEs) in India has been closely associated with factors unique to the respective regions of the country. Entrepreneurial capability is often associated, among other factors, with the region's cultural environment. Although many theories have come up on the relationship between human behaviours and culture the one promulgated by Geert Hofstede merits maximum attention; it proposes that people differ to the extent to which they endorse six dimensions of cultural values. Since Hofstede used a neutral, global and scientific (Etic) approach in his study, it became necessary to consider an insider's (Emic) perspective in the Indian context. A qualitative survey of experts was undertaken to validate the relevance and adequacy of Hofstede's framework for India which while reviewing the applicability of Hofstede's cultural framework for India came up with yet another cultural dimension as well.

Online publication date: Fri, 16-Oct-2015

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business and Globalisation (IJBG):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?


Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com