Ancillary revenue and price fairness: an exploratory study pre and post flight Online publication date: Sun, 11-Oct-2015
by Blaise Waguespack; Tamilla Curtis
International Journal of Aviation Management (IJAM), Vol. 2, No. 3/4, 2015
Abstract: The growing impact of ancillary revenue on consumer choice and shopping behaviour continues to be a highly debated issue. In the USA, the Department of Transportation (DOT) entered into the debate and proposed new rules on how airlines must report and display such ancillary offerings which are driving airline profitability. This article examines past research on price fairness from the marketing literature and the role of revenue management (RM) on price fairness from the aviation literature to explore the impact of a la carte pricing and ancillary revenue on perceptions of price fairness. The study focuses on the issue of price fairness pre and post flight and how ancillary offerings are communicated to consumers when purchasing airline services. Support for differences in information availability between past and future flyers concerning knowledge of airline ancillary offerings was found and is believed to increase the potential price fairness perceptions of future passengers.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Aviation Management (IJAM):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook