Price optimisation using business risk analysis and game theory
by Rozalia Konkoly, Istvan Fekete
International Journal of Internet and Enterprise Management (IJIEM), Vol. 3, No. 1, 2005

Abstract: We have developed a new approach to supporting business decisions that can be used to evaluate the risks inherent in the competitive environment. We have shown that the results of business risk analysis can be used for building a game theory model. By using risk analysis and game theory together, we were able to take into account the expected behaviour of the competitors and the interrelations among them. We present a case study in the Hungarian telecommunications sector to show how the result of the risk analysis of the net cost of a given product can be built into a game theory model.

Online publication date: Sat, 25-Jun-2005

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Internet and Enterprise Management (IJIEM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com