The effects of mobile applications as a marketing tool in airport infrastructure and airlines Online publication date: Wed, 30-Sep-2015
by Lázaro Florido-Benítez; Benjamín Del Alcázar Martínez
International Journal of Leisure and Tourism Marketing (IJLTM), Vol. 4, No. 3/4, 2015
Abstract: Mobile applications are being increasingly used in smartphones and tablets to access news, games, entertainment, weather and other information. Large airports are taking advantage of the consolidation of mobile devices in the 21st century to create applications for branding and communication. These applications have led to the creation of a new marketing outlet, mobile marketing, that can be used as a business communication tool. In the last few years, this marketing model has consolidated itself into a product rather than a mere communication instrument due to its multi-functionality, which contributes added value to the content of the services offered. Mobile marketing also contributes to higher levels of satisfaction among airport clients. However, for mobile marketing infrastructure to achieve long-term success, it must provide benefits to airports and airlines through the mobile applications.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Leisure and Tourism Marketing (IJLTM):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook