Towards a curriculum and pedagogy in Islamic marketing
by Paul Sergius Koku; Osman Jusoh
International Journal of Islamic Marketing and Branding (IJIMB), Vol. 1, No. 2, 2015

Abstract: The number of Muslims is increasing around the world and so is the commercial interaction between Muslims and non-Muslims. Notwithstanding this development until recently, little effort has devoted to studying Islamic marketing which can undoubted facilitate these interactions. This paper argues not only for an increased intellectual activity in the field of Islamic marketing but specifically calls for the development of academic curricula in Islamic marketing. It also discusses possible course contents and the pedagogic issues that will arise.

Online publication date: Fri, 18-Sep-2015

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