Innovation catch-up enabled by the window of opportunity in high-velocity markets and the intrinsic capabilities of an enterprise: the case of HTC
by Yusen Xu; Jia Ma; Yaodi Lu
International Journal of Technology Management (IJTM), Vol. 69, No. 2, 2015

Abstract: A study of innovation catch-up enabled by the window of opportunity in high-velocity markets is carried out through the case study of HTC, which also analyses the required intrinsic capabilities of latecomer enterprise at different stages of the catch-up process. Key findings are as follows. Firstly, factors inducing the emergence of the window of opportunity are multi-dimensional. Secondly, the process of innovation catch-up enabled by the window of opportunity can be divided into three stages: identifying, breaking through and broadening the window of opportunity. The stage of identifying the window of opportunity requires the capabilities of perceptive market foresight and confident technology selection. The stage of breaking through the window of opportunity requires strong capabilities for decisive risk-taking actions in technology integration, complementary R&D investment, and new market development. Finally, the stage of broadening the window of opportunity requires the capabilities of close industrial network integration and rapid market expansion.

Online publication date: Mon, 31-Aug-2015

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