STEP model approach for linking website usability dimensions and website success measures in B2C e-commerce setting
by Geetanjali Sahi; Sushila Madan
International Journal of Business Information Systems (IJBIS), Vol. 20, No. 2, 2015

Abstract: The study proposes STEP model of B2C e-commerce success by relating website usability dimensions and success measures. Questionnaire survey method is used to collect data from selected respondents (N = 415) with respect to seven dimensions identified after literature review. Findings indicate that usability dimensions have differential impact on success measures. For instance, the trust construct impacts all success measures, whereas propriety of content impacts only perceived usefulness. STEP model's fit statistics indicate a good model fit. Findings and implications of these are discussed.

Online publication date: Mon, 31-Aug-2015

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