Parent, peer and TV influences on American teens' athletic shoes purchasing
by Taeho Yoh
International Journal of Sport Management and Marketing (IJSMM), Vol. 1, No. 1/2, 2005

Abstract: The purpose of this study is to investigate how socialisation agents – parents, peers and TV – influence American teens' athletic shoes purchasing and how any influence differs according to teens' demographic characteristics. Participants were 558 teens in a Southeastern state in the USA. Overall, peers exert the greatest influence. Using multiple regression analyses, the results suggested that socialisation agents' influence differed according to teens' demographic characteristics. Family and consumer educators should consider the findings of this study as a guide to give better education to teens as consumers.

Online publication date: Fri, 27-May-2005

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