An examination on RFID innovation diffusions in Chinese public intelligent transportation services
by Yuan Liu; Yang Yang; June Wei; Xiaoyi Wang
International Journal of Mobile Communications (IJMC), Vol. 13, No. 5, 2015

Abstract: Radio frequency identification (RFID) has been widely used in not only industries but also public services. As a typical application of RFID, the electronic toll collection (ETC) has great contributes to public transportation services, especially in the developing countries. This study developed a research model based on innovation diffusion theory to identify critical factors impacting the RFID adoption intention in public services. Specifically, it investigated the correlations of perceived characteristics of innovation (PCI), communication channels and government polices with adoption intentions. In total, 180 valid survey datasets of ETC users in China were obtained. The partial least squares structural equation modelling (SEM) was used to analyse the model. The results indicated that the PCI were significant in impacting RFID adoptions. Communication channels had a strong influence on people's perceived relative advantages. A moderate effect of government policies was also found. The theoretical and practical implications were presented later.

Online publication date: Tue, 04-Aug-2015

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