Corporate sustainability performance and firm performance association: a literature review
by Praveen Goyal; Zillur Rahman
International Journal of Sustainable Strategic Management (IJSSM), Vol. 4, No. 4, 2014

Abstract: The purpose of the present study is to conduct a review of the literature on the relation between corporate sustainability performance and firm performance. In this study corporate sustainability performance and firm performance measurement has been divided into different categories. Only empirical studies have been selected for the review. Research articles are classified based on certain measurement categories. Findings of this study suggest a positive relation between corporate sustainability performance and firm performance. Firm size and industry are the control variables used by the maximum number of studies. The results of the study support the fact of doing well pay well. The association between corporate sustainability performance and firm performance is an issue of ongoing debate among scholars and practitioners. This debate is supported by various ethical, religious, and emotional facts. The importance of this issue is major driven power of the empirical studies in this field of research. The positive relation between corporate sustainability performance and firm performance may be an important motivating factor for the practitioners to contribute more towards sustainable development. Results of this study will help both practitioners and academicians those are conducting research in the field of corporate sustainability performance measurement.

Online publication date: Thu, 30-Jul-2015

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