A logarithmic goal programming approach to develop the utility function for a railway travel
by Goutam Dutta; Priyanko Ghosh; Arushi Wanchoo Kaul
International Journal of Revenue Management (IJRM), Vol. 8, No. 2, 2015

Abstract: Railway passengers are in a dilemma to choose the best train among several alternatives available in a particular route. A relative comparison of competing railways helps the passenger to make an informed choice before the actual travel. In this paper we develop a utility model for a railway travel based on the important attributes. We carry out an analysis on the competing railways for a particular route and calculate the utility score of each train route. The passengers benefit as they are aware of the relative ranking of a particular train on a particular route before they make their choice and the railways benefit as they are able to estimate the market share of each service using a multinomial logit choice model.

Online publication date: Mon, 22-Jun-2015

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