The ethnic Croatian consumers' country of origin decisions
by Claudio Vignali, Zeliko Bunic, Tihomir Vranesevic
International Journal of Entrepreneurship and Small Business (IJESB), Vol. 2, No. 3, 2005

Abstract: The country of origin (COO) image, which is directly communicated to the consumer through the phrase ''made in'' since a decade, is attracting the attention of scientists and marketers around the world. Country of origin image is multidimensional and a completive concept, and it could be defined as one of the extrinsic cues of the product (or service), which is a result of different influences in the interrelationship between country of origin and country of import, i.e., the consumers. Due to the geographical position and tradition, Croatian jeans consumers mostly buy jeans made in the European Union and Croatia, but at the same time, because of the intensive globalisation process, jeans made in Asia and Eastern Europe, are more and more easily available in the Croatian jeans market.

Online publication date: Fri, 29-Apr-2005

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