SMEs' adoption of e-commerce using social media in a Saudi Arabian context: a systematic literature review
by Salma S. Abed; Yogesh K. Dwivedi; Michael D. Williams
International Journal of Business Information Systems (IJBIS), Vol. 19, No. 2, 2015

Abstract: Through the analysis of a number of previous studies, this article aims to present an overview of extent literature on the adoption of e-commerce by small- and medium-sized enterprises (SMEs) using social media in a Saudi Arabian context. An extensive literature review has been grouped and represented in six different categories including information and communications technology (ICT) adoption, e-commerce adoption by organisations, consumer adoption of e-commerce, e-commerce adoption by SMEs including the use of social media to adopt e-commerce and the use of social media by SMEs to adopt e-commerce in a Saudi Arabian context. The studies are analysed, literature gaps are highlighted and further research directions within the field are proposed.

Online publication date: Sat, 16-May-2015

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