Cognition as a driver and barrier of strategic renewal: case of the Finnish Broadcasting Company Online publication date: Thu, 30-Apr-2015
by Päivi Maijanen
International Journal of Business Innovation and Research (IJBIR), Vol. 9, No. 3, 2015
Abstract: This study explores a renewal capability of an incumbent organisation meeting remarkable organisational changes. The study focuses on analysing what kind of shared mindsets arise during the organisational renewal. The dominant logic research tradition will be used as a theoretical foundation for the study. The empirical part analyses also the impact of demographic characteristics, such as work experience and organisational level, on change attitudes and future expectations in terms of old and new dominant logic. According to the results, the change creates a dispersed situation in the organisational cognition and different shared mental mindsets arise as to the old and new dominant logic. Furthermore, the mindsets develop path-dependently and differ between the demographic subgroups. Empirical data were collected by means of a quantitative survey, which was carried out for all the employees of the Finnish Broadcasting Company.
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