Implementing the spin-along approach: a capability analysis of Telekom Innovation Laboratories' corporate venturing programme
by Sarah Mahdjour; Sebastian Fischer
International Journal of Technology Marketing (IJTMKT), Vol. 10, No. 2, 2015

Abstract: This paper extends an emerging concept of corporate entrepreneurship theory - the spin-along approach. By implementing the spin-along approach, companies combine the benefits of both internal and external corporate venturing. Our research identifies core capabilities for the successful implementation of a spin-along programme. Our findings are based on an analysis of the spin-along programme of Telekom Innovation Laboratories (T-Labs), the central R&D unit of Deutsche Telekom AG. In a 12-month research project we conducted 19 semi-structured interviews along with participant observation methods to identify 13 core capabilities which represent clusters of good practice measures for implementing the spin-along approach in this organisational context. These capabilities focus on the development of a suitable corporate environment, the setup of a comprehensive spin-along programme and the development of new ventures. Our insights create value for practitioners who want to introduce a spin-along programme in their organisation, and also to business researchers by extending knowledge on the spin-along approach.

Online publication date: Mon, 06-Apr-2015

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