Conceptualising the role of innovation-attributes for examining consumer adoption of entertainment-related innovations
by Kawaljeet Kaur Kapoor; Yogesh K. Dwivedi; Michael D. Williams
International Journal of Indian Culture and Business Management (IJICBM), Vol. 10, No. 3, 2015

Abstract: Several enhancements and new features have been introduced in the television entertainment industry to offer the viewers with a high quality viewing experience when it comes to contemporary home entertainment services. Tata SKY's direct-to-home (DTH) service is one such service that has been recently introduced in the Indian context. For achieving an increased adoption rate of this innovation, it is important to gain an understanding of the behaviour of different factors that influence the potential consumers to form positive intentions about such innovations, in turn attracting them to accept and use such innovations. This paper thus aims at developing a theory-based conceptual framework for examining the consumer adoption of entertainment-related innovations using the innovation-attributes that have been acknowledged in the recent literature, as having considerable influences on the acceptance of various innovations. Innovation-attributes from Rogers' diffusion of innovations theory, Tornatzky and Klein's meta-analysis, and Moore and Benbasat's perceived characteristics of innovating theory will be used here to develop a conceptual framework suitable for investigating the adoption of entertainment-related innovations.

Online publication date: Thu, 30-Apr-2015

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Indian Culture and Business Management (IJICBM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com