The competitive distance as a tool for competitiveness improvement Online publication date: Wed, 22-Apr-2015
by Wagner Cezar Lucato; Milton Vieira Júnior; José Domingos Filho
International Journal of Business Excellence (IJBEX), Vol. 8, No. 2, 2015
Abstract: The purpose of this paper is to propose a management tool to identify actions and plans to enhance the competitiveness of a company. It starts by proposing the concepts of competitive variables, competitive profile and competitive distance as a basis for developing a model to measure the competitiveness degree of enterprises within the same industrial sector. This conceptual model can be used by company management as a tool to identify opportunity areas and related actions required to enhance competitiveness. To do that, it is required to compare the company competitive profile against a competitive standard to be established. The competitive standard should be a company that, according to some objective criterion, is considered a paradigm of competitiveness in the industrial sector where operates the company for which the degree of competitiveness is to be measured. The paper also presents a practical example that shows how the proposed model could be applied to a real-world situation.
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