SIHAT: an assessment tool for Shariah-compliant hotel operations Online publication date: Fri, 20-Mar-2015
by Mohd Rizal Razalli; Risyawati Mohamed Ismail; Noorulsadiqin Azbiya Yaacob
International Journal of Islamic Marketing and Branding (IJIMB), Vol. 1, No. 1, 2015
Abstract: Hotel customers are demanding better services, propelling the industry from standardised services, towards customised services. Evidence was seen in the form of increasing trend in the demand of this focused segment. Hoteliers take this opportunity to offer what is called Shariah compliant hotel due to its enormous economic gain. However the concept is still relatively new to many hoteliers with no established model of the Shariah compliance as guideline. Hence, we introduce SIHAT or Shariah Islamic Hotel Assessment Tool, a comprehensive model generated from an exploratory study of Shariah-compliant hotels in Malaysia. SIHAT is meant to serve as an audit tool, used in assessing Shariah compliance level. SIHAT has five main practices namely administration, common areas, bedroom, services and food and beverages, with 64 attributes. Our findings are useful as inputs of operation procedures for hoteliers that seek to attract Muslim travellers in Malaysia and globally.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Islamic Marketing and Branding (IJIMB):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook