Facebook as an online business: examining its strategies on the Egyptian society
by Mona Badran
International Journal of Intercultural Information Management (IJIIM), Vol. 4, No. 2/3, 2014

Abstract: Facebook evolution, as an online business, has turned out to be the largest social network in the world. This research discusses the business strategies Facebook used in order to achieve this popularity and position in addition to examining their application in specific markets such as the Egyptian society. The researcher examines how Facebook is identified as a means of marketing products and how it has reached all this business achievement. The results of the applied research methodology show how the business strategies of Facebook are applied effectively to reach its targets. Furthermore, the results show the relation between Facebook, as a social network and the Egyptian youth.

Online publication date: Sat, 09-May-2015

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