Marketing: a key element in patent management
by Liliana Mitkova
International Journal of Technology Transfer and Commercialisation (IJTTC), Vol. 4, No. 4, 2005

Abstract: This article describes the role marketing plays in valorising patents. It puts forward the hypothesis that in a situation of strong competition a patent is no longer simply a legal protection of an invention, but also a strategic tool in the market. As such, appropriate marketing management permits companies to optimise the registration and exploitation of patents. The article provides basic elements about the use of marketing in patent management. It illustrates the phenomenon through a study concerning French companies from different sectors. The interest of this study resides in the confirmation of the use of marketing in patent management and the highlighting of company profiles according to their specific approach to marketing.

Online publication date: Fri, 01-Apr-2005

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Technology Transfer and Commercialisation (IJTTC):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com