Gender differences in attitudes towards risk and ambiguity: when psycho-physiological measurements contradict sex-based stereotypes
by Gianni Brighetti; Caterina Lucarelli
International Journal of Entrepreneurship and Small Business (IJESB), Vol. 24, No. 1, 2015

Abstract: This paper investigates gender differences in behaviour under uncertainty, as this personal condition influences entrepreneurship. We explore risk taking attitude and ambiguity aversion used in economic decisions on a sample of 645 individuals. We collect objective measurements of risk/ambiguity aversion from a psycho-physiological task, and we gather self-assessments of individual risk tolerance from a verbatim questionnaire. Our findings show no statistical gender difference when risk/ambiguity attitudes originate from the psycho-physiological task. Conversely, self-evaluated risk tolerance indicates that women define themselves as risk averse, whereas men define themselves as risk lovers. These differences are statistically significant and persist in a multivariate framework, excluding an indirect effect due to education, self-esteem, wealth, impulsivity, and other controls. This supports the concept that self-assessed risk attitude originates from an overall (wrong) social construct. Women evaluate themselves coherently with this sex-based stereotype and end up reinforcing the social idea of their inferior attitude to assume risks.

Online publication date: Wed, 03-Dec-2014

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