Healthy choices with the aid of technology
by Alicia De la Peña; Raquel Castaño
International Journal of the Built Environment and Asset Management (IJBEAM), Vol. 1, No. 3, 2014

Abstract: As more people rely on foods prepared outside the home, there is a need to provide consumers with nutrition information so they can make informed choices before ordering a meal at a restaurant. With a qualitative research we explore consumers' concerns about food and nutrition and their potential receptivity to smartphone applications and quick response (QR) codes to acquire nutritional information. Results suggest that individuals are willing to use their smartphones and QR codes as long as restaurants provide accurate and easy to understand nutritional information to guide them in their decisions. We found three different segments of restaurant patrons willing to use QR codes: health-oriented, calorie-oriented and hedonistic consumers. Findings from this study can be used to design social marketing strategies to communicate relevant nutritional information to assist consumers in their decision making and voluntary behaviour change.

Online publication date: Sat, 20-Dec-2014

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of the Built Environment and Asset Management (IJBEAM):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?


Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com