Micro-entrepreneurs today - results of a survey of owner-entrepreneurs regarding subjective success factors in German micro-enterprises
by Reinhard Klöppel Jr.; Harald Stummer
International Journal of Economics and Business Research (IJEBR), Vol. 9, No. 1, 2015

Abstract: Micro-enterprises play a decisive role in Europe's economy. In Germany, almost 90% of all businesses - i.e., 3.2 million from a total of 3.6 million - are classified as this type of enterprise with a maximum of nine employees. Although SME research has generally increased during the last years, the majority of studies have involved the medium-sized enterprises and not the micro-enterprises. What comprises success and what are critical success factors for micro-enterprises? The present study examines 111 German micro-enterprises and determines self-reported critical success factors. Central factors were found to be work ethic and strong customer orientation; in addition, readiness to advertise and willingness to innovate. On the one hand, these conclusions can be seen as helpful approaches to for determining success for micro-entrepreneurs themselves being sustainably successful, on the other hand, it shall help to better understand microenterprises and necessary idiosyncrasy in management research.

Online publication date: Sun, 30-Nov-2014

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