Attributes influencing information search for college choice: an exploratory study Online publication date: Wed, 15-Apr-2015
by Annie Verghese; T.J. Kamalanabhan
International Journal of Business Innovation and Research (IJBIR), Vol. 9, No. 1, 2015
Abstract: A thorough understanding of the college attributes influencing decision-making process is important from the marketing perspective. The current study aims to explore factors influencing students' search behaviour and choice in college choice decision, establishing the importance of college attributes in decision making. The study was conducted by surveying students aspiring admission to engineering colleges in Tamil Nadu, India, yielding a total sample of 1,174. Factor analysis was done to rank factors influencing choice based on their level of importance. Results showed that students in Tamil Nadu consider institutional merits, faculty features, social factors, campus and cost, academic reputation, and college equity as criteria in selecting higher learning technical institution. This study will help colleges to improve their recruitment strategies and students to improve the way they search for information for educational decision making.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Innovation and Research (IJBIR):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com