Investigating the key factors influencing the travel decisions of international tourists
by Mehran Nejati; Badaruddin Mohamed
International Journal of Leisure and Tourism Marketing (IJLTM), Vol. 4, No. 2, 2014

Abstract: This study explores the key factors that encapsulate the travel decision of international tourists and examines their impression of the destination based on the identified factors. The findings of this study provide invaluable insights to marketers for effective tourism marketing and promoting the destination. Using a sample of 803 international tourists visiting Penang Island in Malaysia, this study revealed that three major aspects of the destinations that influence the travel decision of tourists included 'quality', 'uniqueness' and 'distance and value'. Additionally, it was found that the after-trip impression of travellers for the quality of the destination was lower than the other two factors, indicating an area of improvement to tourism administrators and service providers.

Online publication date: Fri, 28-Nov-2014

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Leisure and Tourism Marketing (IJLTM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com